Despite this, Facebook is viewed by 78% of brands as the most effective way of achieving business targets. It’s unavoidable, it’s powerful, and it’s here to stay. That equates to about 45% of the current population, Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. It also called the Christmas period ‘a buying season that may be accelerated and even more digital than ever before’. Click here to learn more. Since local and national lockdowns began being reintroduced in Autumn 2020, online sales grew once again, up to 28.5% in October and 31.4% by end of November 2020. Brands can expect to see their CMOs taking more control over the full customer lifecycle in order to improve CLV amid the uncertain financial climate ahead. How Much Time Do People Spend on Social Media? Downloads for stores that also have a brick-and-mortar presence also dropped off less sharply over the Q3 period compared to those of online-only retailers. Here are the 10 most important social media marketing statistics that you need to keep in mind! However, the number of shoppers visiting dedicated retail parks declined by just 1.3% on last year. About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. It seems that customers are more likely to prefer immediate-term discounts than those that offer long term perks for their loyalty. It has also expanded its delivery trial with Uber Eats from 50 stores to 100. That equates to about 45% of the current population (Emarsys, 2019). The trend is even more pronounced in the US, where just 59% watched traditional TV in 2020 compared to 83% in 2017. Fifty percent of companies that were reported to have a ‘strong’ speed to customer insight are planning a 2021 marketing budget increase in a continued time of uncertainty, as employees are more able to prove the value of marketing within their individual organisations. The data is in, and we've compiled 75+ of the most useful B2B marketing statistics to help drive your digital marketing strategy in 2020. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. Research from MentionMe reveals that, although there has been a rising trend of consumers abandoning brand loyalty over the course of the coronavirus crisis, brand advocacy remains as strong as ever in the UK. One of the ways that your business could benefit from social media marketing is by, . These figures are significantly higher than those from the rest of Britain’s general working population, of whom 10% and 21% are ‘very’ or ‘fairly’ worried about their job security, respectively. This number is likely to rise again now that restrictions and messaging have been revised. Nielsen noted that while media habits have “normalised” since the initial shelter-in-place restrictions, daytime TV has become a “second primetime” and has skewed consumption, perhaps permanently if working from home becomes a more accepted norm following the pandemic. Sales fell 15.8% between March and September, mostly impacted by the lack of sales in its clothing and homeware departments. The CX mainstream performed marginally better against its competitors when it came to knowledge of purchase drivers (25% vs. 49% of CX leaders). Combined, these industries grew 52% last year, despite restrictions on marketing budgets. 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. With popular social media platforms growing in terms of size, each platform has a unique audience. The video game industry spent more than $45 million in ad spend over the first two weeks of November 2020; a rise of 80% year-on-year, according to ad sales intelligence company MediaRadar. Forty-nine percent of respondents said that they were planning on actioning this as a result of the pandemic, compared to a smaller 40% of those based in the US. According to analysis, the annual dollar sales of the Switch were only outstripped by the launch of the Nintendo Wii in 2008. Pre-Covid, February 2020 saw 20.1% of total retail transacted online. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5% from 2019. Whether it’s, , they’re trying it all. There’s no denying that social media platforms are now a major source of news and information. Published 25 March 2020 Last updated 26 March 2020 + show all updates The UK Government’s Cyber security skills in the UK labour market 2020 report says just under 400,000 cybersecurity-related jobs were posted over the past three years in the UK. CX leaders also appear to have greater insight into the motivations and challenges that their customers are facing, due to the long-term development of their analytics functions in the years before the pandemic began. For ‘mainstream’ CX businesses (those whose CX capability ranged from ‘immature’ to ‘somewhat advanced’), the continued use of legacy systems was voted as the barrier that was mostly holding them back from their true potential (43%), followed by workflow issues (42%) and a lack of digital skills or capabilities (35%). According to analysis, a 6.7% growth in ad spend throughout 2021 will only be able to make up for 59% of losses that occurred this year. With the UK having been in full or partial lockdown for much of this year, 51% say they feel more reliant on having products delivered to their homes. Of those that do, 35% cited convenience as a key purchase driver, while 26% also said they liked how quick it is to check out. Let us know in the comments below! In a November 2020 report, WARC predicted that 2020 global ad spend will fall 10.2% to $557.3 billion compared to results from 2019. By the end of September, the average global ad spend on social media was nearly double that of its lowest level at the end of March when many Western lockdowns were first imposed. 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